Branding + Visual Identity
A personalized consulting service in Brand Strategy and Visual Identity designed to help you establish a strong and cohesive brand presence that resonates with your target audience.
Service Components:
- Logo Creation:
Develop a unique and memorable logo that embodies your brand's essence, values, and personality. This logo will serve as the visual cornerstone of your brand identity.
- Brand Strategy:
Mission: Define the purpose of your brand and what you aim to achieve.
Vision: Articulate your long-term aspirations and the impact you wish to make in your industry.
Values: Identify the core principles that guide your brand's actions and decisions.
Positioning: Establish your brand's place in the market, highlighting what sets you apart from competitors.
Value Proposition: Clearly communicate the unique benefits your brand offers to customers.
Elevator Pitch: Craft a concise and compelling summary of your brand that can be easily communicated in networking situations.
- Business Card with QR Code:
Design a professional business card that incorporates your logo and essential brand elements, complete with a QR code for quick access to your website or digital portfolio.
- Brand Expression:
Visual Expression: Define the visual elements of your brand, including imagery and design styles that reflect your identity.
Verbal Expression: Establish key messaging and language that convey your brand's voice and personality.
Sensory Expression: Explore how your brand can engage the senses (e.g., sounds, textures, scents) to create a more immersive experience.
Personality, Tone, and Voice: Develop guidelines for how your brand communicates, ensuring consistency across all platforms and interactions.
- Visual Identity:
Color Palette: Choose colors that evoke the desired emotions and represent your brand's character.
Fonts: Select typography that aligns with your brand's personality and enhances readability.
Mood Board: Create a visual reference board that captures the overall aesthetic and vibe of your brand, serving as a guide for future design decisions.